There’s no off-season anymore. As soon as one is done, it’s time to plan for the next. This probably isn’t anything new, but it sure gets more attention, thanks to 24/7 cable sports networks and the Internet.
Jonathan Eig, author of Luckiest Man: The Life and Death of Lou Gehrig and Opening Day: The Story of Jackie Robinson’s First Season
and editor-in-chief of Chicagosidesports.com, published this piece about renewing his Cubs season ticket plan coming down in price.
By sixty cents.
Favorite passage:
My package, which I divide among 15 friends, fell in price to $13,314.56 from $13,315.16. There is an asterisk: I will receive eight more tickets next year, so the average price per ticket did drop by about $2, from $60 to $58. Still, my bill was reduced by a mere 60 cents. Which means my kids can get those gumballs we’ve been saving for.

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