Truth in advertising? Hardly

December 17, 2011

So my internet service is provided by Comcast/xfinity. Whenever I sign in to check my email, the opening page contains dozens of headlines which are turning more and more into the on-line equivalent of supermarket tabloids. They tease with provocative come-ons in a desire to get the browser to click the link for stories that frequently have little to do with they manner in which they are described. I only use Comcast as an example; I’m sure many other websites do the same.

The straw that finally broke this camel’s back was “Reds acquire ace.” Any self-respecting baseball fan would stop and wonder, who did they get? A Tim Lincecum? A C.C. Sabathia? No. It turns out, and with all due respect, it was “only”Mat Latos, a right-hander  from the San Diego Padres.

I guess it’s all relative. Latos was 9-14 on a team that was 71-91 and finished fifth in the NL West. The year before he won 14, which put him in a three-way tie for tops on the staff. This is what passes for an “ace” nowadays? Like money, language is becoming devalued.

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