* Happy New Year!

December 29, 2008

According to a story on today’s AdAge.com:

In these challenging economic times — during which every story and press release commences with an “in these challenging economic times …” salvo — media entities are as likely to roll out a big-dollar, big-ambition offering as they are to quadruple their head count. And then there’s Major League Baseball, which will come across as positively brazen when it launches its eponymous cable network in upward of 50 million homes Jan. 1.

On paper, the MLB Network looks like nirvana for hard-core fans. The net’s flagship show, “MLB Tonight,” will air every day except Sunday during the regular season from 6 p.m. Eastern time until a half hour after the evening’s final game has concluded. It will broadcast a game every Thursday night and cover any number of events in and around the game. Additionally, the network will tap the league’s trove of historical footage for documentaries and series such as “Prime 9,” a countdown show devoted to the game’s best moments and performers (center fielders, dramatic home runs, etc.).

Can’t wait. Where do I sign up? Aw, sweet! It’s on Comcast.

One of the two mammoth sets at the new MLB Network.

One of the two "mammoth sets" at the new MLB Network.

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