Publishers occasionally offer excerpts of the books to major newspapers an/or magazines to give potential consumers a free sample of their product.In many cases, the selections are the literary equivalent of movie trailers, picking the most interesting plot points. Often a local publication will give the treatment to a person associated with the market reach. In some cases, the authors will post sample chapters on their own websites.
Several years ago we had bits and pieces of Selena Roberts’ A-Rod: The Many Lives of Alex Rodriguez, which picked some of the more salacious parts of the overall work. Problem was, after that, there wasn’t much. Same could be said for Joe Torre’s The Yankee Years. The excerpts focused on some negative themes that were not representative of the rest of the book.
Sports Illustrated ran a chunk of Charles Leerhsen’s Ty Cobb: A Terrible Beauty. Full disclosure: Leerhsen has written for the magazine.
In some cases, the publication will paraphrase portions of the book, such as the NY Daily News for former Yankees catcher Jorge Posada’s The Journey Home: My Life in Pinstripes, which was excerpted in Esquire Magazine.
The Daily News also ran an excerpt from Ed Lucas’ memoir, Seeing Home: The Ed Lucas Story: A Blind Broadcaster’s Story of Overcoming Life’s Greatest Obstacles.