The Book of the Week contest: You Gotta Have Balls

March 25, 2014 · 1 comment

First of all, congratulations to Jim M. of Austin, Texas, winner of last week’s book, A Game of Brawl: The Orioles, the Beaneaters & the Battle for the 1897 Pennant, by Bill Felber. Thank you all for your comments.

In an attempt to encourage even more commenting, and brighten up your week when you need it most, we’re changing things up a bit. Henceforth, the context will begin on Mondays. This gives more time to check in and say “hi” before heading out for that wild weekend. Please don’t be cranked out if you don’t see your comment up on the site immediately. It has to be moderated and approved (99.99 percent are, it just takes a little time).

This week’s offering is Brandon Steiner’s You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire, relased in 2012 by Wiley. Steiner Sports Marketing and Media is perhaps the largest such company in the U.S.

A reminder about the rules:

  1. The fifth person to post a comment on the sitenot as a “like” or comment on Facebook (although that’s greatly appreciated) or any social media or via e-mail — wins. It only takes a minute or so. Only comments related to the overall scope of the blog, please; no “My team’s great, your team sucks” nonsense. Y’all have been good about that. Keep it up.
  2. If you’ve won a book in the last three months — and you’ll know who you are — you can’t win again. Share the wealth. That doesn’t mean you can’t comment, though. Please do.
  3. Not mandatory, but I would appreciate the winners taking a picture of him- or herself with their giftee so I can post it on the blog. Doesn’t that sound like fun?
  4. That’s it. Simple enough, no?

Have at it.


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  • So this is the Brandon Steiner of, the memorabilia house? What percent of the book deals with that side of his career and what percent deals with buying/owning Yankee Stadium? I’m sure that the two are heavily intertwined.

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