$75 would have bought a lot of Coke back then

January 13, 2014 · 2 comments

The beverage, not the drug. Honestly, get your mind out of the gutter.

From Mark Aubrey, my “proofreader,” comes this item on eBay:

“1967 Coke Cap RARE PASSOVER variation Willie Stargell Pittsburgh Pirates HOFer”

Asking price: $75.

When I was a kid growing up in the Crown Heights section of Brooklyn, there was a kosher deli on Nostrand Avenue around the corner from my school, P.S. 161, on Crown Street, (right next to the used book store where I bought Percentage Baseball, which may have been my first baseball book purchase (I wasn’t as precocious as I thought; I still don’t get most of it. A quick view of Google maps street view indicates neither business remains in operation).

Anyway, back to the deli…

In those days — the mid 1960s — Coke produced these collectible bottle caps feature the images of players. I recall most the Mets, but obviously there were others. I may be wrong, but I think there was also some sort of “grid” onto which you could insert or adhere the caps, not unlike those cardboard sheets for the quarters from the 50 states.

https://i1.wp.com/farm1.staticflickr.com/212/480540700_73b927c003_z.jpg?resize=448%2C300

What did a bottle of Coke cost in those days? Twenty-five cents? Fifty?

Anyway, the auction runs for another 16 days. Wonder what the final selling price will be.

 

 

0Shares

{ 2 comments }

1 Jeff Brown January 13, 2014 at 3:42 pm

I also recently saw this on eBay. I thought it was pretty cool, but without a way to display them they’d just end up in a shoebox along with a zillion other similar baseball items I own. That being said, I’m still buying stuff like this and filling up boxes in my storage room. I recently purchased a notepad from the 1970 Washington Senators. Each page has a different photo of either a player or a coach, but like the above Coke caps, I have no idea what to do with it.

2 Austin Gisriel January 14, 2014 at 12:50 pm

In Baltimore, you pasted the caps onto paper sheets and then redeemed the sheets for prizes. Fortunately, I didn’t redeem any and I now have 6 sheets. We used to walk to the general store (we lived outside Baltimore–way outside) and empty the holders into which the caps fell after using the built-in bottle opener. We came home with bags full of caps that way. Fun times. [Sorry that the photo is upside down. I’ve rotated and reloaded, but nothing is correcting it. You get the idea.]

Comments on this entry are closed.

Previous post:

Next post:

script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-5496371-4']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();