$75 would have bought a lot of Coke back then

January 13, 2014 · 2 comments

The beverage, not the drug. Honestly, get your mind out of the gutter.

From Mark Aubrey, my “proofreader,” comes this item on eBay:

“1967 Coke Cap RARE PASSOVER variation Willie Stargell Pittsburgh Pirates HOFer”

Asking price: $75.

When I was a kid growing up in the Crown Heights section of Brooklyn, there was a kosher deli on Nostrand Avenue around the corner from my school, P.S. 161, on Crown Street, (right next to the used book store where I bought Percentage Baseball, which may have been my first baseball book purchase (I wasn’t as precocious as I thought; I still don’t get most of it. A quick view of Google maps street view indicates neither business remains in operation).

Anyway, back to the deli…

In those days — the mid 1960s — Coke produced these collectible bottle caps feature the images of players. I recall most the Mets, but obviously there were others. I may be wrong, but I think there was also some sort of “grid” onto which you could insert or adhere the caps, not unlike those cardboard sheets for the quarters from the 50 states.

http://farm1.staticflickr.com/212/480540700_73b927c003_z.jpg

What did a bottle of Coke cost in those days? Twenty-five cents? Fifty?

Anyway, the auction runs for another 16 days. Wonder what the final selling price will be.

 

 

Be sociable, share the Bookshelf!
  • Jeff Brown

    I also recently saw this on eBay. I thought it was pretty cool, but without a way to display them they’d just end up in a shoebox along with a zillion other similar baseball items I own. That being said, I’m still buying stuff like this and filling up boxes in my storage room. I recently purchased a notepad from the 1970 Washington Senators. Each page has a different photo of either a player or a coach, but like the above Coke caps, I have no idea what to do with it.

  • Austin Gisriel

    In Baltimore, you pasted the caps onto paper sheets and then redeemed the sheets for prizes. Fortunately, I didn’t redeem any and I now have 6 sheets. We used to walk to the general store (we lived outside Baltimore–way outside) and empty the holders into which the caps fell after using the built-in bottle opener. We came home with bags full of caps that way. Fun times. [Sorry that the photo is upside down. I've rotated and reloaded, but nothing is correcting it. You get the idea.]

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