$75 would have bought a lot of Coke back then

January 13, 2014 · 2 comments

The beverage, not the drug. Honestly, get your mind out of the gutter.

From Mark Aubrey, my “proofreader,” comes this item on eBay:

“1967 Coke Cap RARE PASSOVER variation Willie Stargell Pittsburgh Pirates HOFer”

Asking price: $75.

When I was a kid growing up in the Crown Heights section of Brooklyn, there was a kosher deli on Nostrand Avenue around the corner from my school, P.S. 161, on Crown Street, (right next to the used book store where I bought Percentage Baseball, which may have been my first baseball book purchase (I wasn’t as precocious as I thought; I still don’t get most of it. A quick view of Google maps street view indicates neither business remains in operation).

Anyway, back to the deli…

In those days — the mid 1960s — Coke produced these collectible bottle caps feature the images of players. I recall most the Mets, but obviously there were others. I may be wrong, but I think there was also some sort of “grid” onto which you could insert or adhere the caps, not unlike those cardboard sheets for the quarters from the 50 states.

http://farm1.staticflickr.com/212/480540700_73b927c003_z.jpg

What did a bottle of Coke cost in those days? Twenty-five cents? Fifty?

Anyway, the auction runs for another 16 days. Wonder what the final selling price will be.

 

 

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