$75 would have bought a lot of Coke back then

January 13, 2014 · 2 comments

The beverage, not the drug. Honestly, get your mind out of the gutter.

From Mark Aubrey, my “proofreader,” comes this item on eBay:

“1967 Coke Cap RARE PASSOVER variation Willie Stargell Pittsburgh Pirates HOFer”

Asking price: $75.

When I was a kid growing up in the Crown Heights section of Brooklyn, there was a kosher deli on Nostrand Avenue around the corner from my school, P.S. 161, on Crown Street, (right next to the used book store where I bought Percentage Baseball, which may have been my first baseball book purchase (I wasn’t as precocious as I thought; I still don’t get most of it. A quick view of Google maps street view indicates neither business remains in operation).

Anyway, back to the deli…

In those days — the mid 1960s — Coke produced these collectible bottle caps feature the images of players. I recall most the Mets, but obviously there were others. I may be wrong, but I think there was also some sort of “grid” onto which you could insert or adhere the caps, not unlike those cardboard sheets for the quarters from the 50 states.


What did a bottle of Coke cost in those days? Twenty-five cents? Fifty?

Anyway, the auction runs for another 16 days. Wonder what the final selling price will be.



Be sociable, share the Bookshelf!
  • Jeff Brown

    I also recently saw this on eBay. I thought it was pretty cool, but without a way to display them they’d just end up in a shoebox along with a zillion other similar baseball items I own. That being said, I’m still buying stuff like this and filling up boxes in my storage room. I recently purchased a notepad from the 1970 Washington Senators. Each page has a different photo of either a player or a coach, but like the above Coke caps, I have no idea what to do with it.

  • Austin Gisriel

    In Baltimore, you pasted the caps onto paper sheets and then redeemed the sheets for prizes. Fortunately, I didn’t redeem any and I now have 6 sheets. We used to walk to the general store (we lived outside Baltimore–way outside) and empty the holders into which the caps fell after using the built-in bottle opener. We came home with bags full of caps that way. Fun times. [Sorry that the photo is upside down. I’ve rotated and reloaded, but nothing is correcting it. You get the idea.]

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