Timing is everything (or nothing at all)

February 11, 2013

One wonders why Simon & Schuster held back the release of Mike Pizza’s new memoir, Long Shot.

From Saturday’s NY Times article, written by David Waldstein:

“rumors began to circulate about why the release…was being pushed back to February, a month after the voting would be concluded and the final results tabulated.

Would his memoir contain revelations that he had used performance-enhancing drugs? Was he waiting until the voting was over, and he was possibly elected, before making such an admission?

In the end, there were no such bombshells…”

So in other words, this was a way to hype the book.

Recall some of the other books that got a lot of buzz before their publication: the Alex Rodriguez bio by Selena Roberts; the Joe Torre memoir; the Tony LaRussa memoir…. Prior to hitting the stores, you would hear stories and see excerpts that all but promised this would be a blockbuster, not unlike movie trailers. But in the end, they really kind of weren’t. Piazza, Rodriguez, and Torre all have that New York connection that pretty much guarantees more-than-average sales.

Still, I keeping my fingers crossed for Long Shot.

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