Former manager Terry Francona will release his new memoir Francona: The Red Sox Years next week.
Book publicity seems to be like movie trailers. The excerpts include the most exciting bits, which maybe just just a tiny fraction of the overall project. An excerpt of the book will appear in this week’s Sports Illustrated.
The Boston media is picking up on Francona’s claims that, according to this item on ESPN’s Boston website, “The owners of the Boston Red Sox were preoccupied with sagging TV ratings and hired marketing consultants who urged the team to place a greater emphasis on ‘good-looking stars’ and ‘sex symbols.'”
The book, co-written by veteran Boston Globe sports columnist Dan Shaughnessy, is published by Houghton Mifflin Harcourt, which just happens to have its headquarters in Boston.