That’s what it’s coming to these days.
Topps is undoubtedly looking for a new audience, according to these recent pieces in The New York Times and Time magazine (both of which use the same photo to illustrate the story).
According to the Time story,
[T]oday, as Angry Birds and iPads beckon, the baseball card has fallen out of favor with children.
Now the Topps Company, the leading baseball card manufacturer, is trying to breathe digital life into a once-cherished hobby. On Thursday, Major League Baseball’s opening day, Topps, the 74-year-old company in a business with roots in the tobacco cards of the 1800s, introduced two apps intended to appeal to a more techcentric youth market.
The apps are Topps Pennant, a data-based platform for statistics fans, and Topps Bunt, an interactive game with many of the characteristics of fantasy leagues. Currently, the apps are available only for iPads and iPhones, but they will eventually be introduced for Android phones and tablets, the company said.
They better. The Kindle Fire runs on an Android OS and I’m tired of being a second tech class citizen, with everything for the iPad and the rest of us having to wait.
(By the way, the title of the Timepiece — “How Topps Is Taking Baseball Cards Digital (Without The Gum)” — reminds me of the recent pack I purchased of Topps Heritage 2012. One thing I notice immediately was the smell, or lack thereof. Folks of a certain age will no doubt remember that sweet aroma of the legendary stale stick of gum that permeated the cardboard. No more, since so many collectors buy complete, boxed sets.
is available on Amazon.com,
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