* Author interview: Jeff Pearlman

March 27, 2009

Jeff Pearlman, author of the damning new biography on Roger Clemens, took a few minutes to discuss his project with The Bookshelf.

Pearlman’s latest — The Rocket That Fell to Earth: Roger Clemens and the Rage for Baseball Immortality (Harper) — is a frightening tale of a man who is at once on top of his game and in desperate need of approval and adoration.

The SI.com columnist and former senior writer for Sports Illustrated also talks about why this title wasn’t as much fun as his previous work and the process of spreading the word about his project.

Supplementing his publisher’s publicity campaign, Pearlman provides a candid look at the lengths even veteran authors must go through these days to promote their product, including creating websites and blogs, social networking, slipping postcards under windshield wipers in Florida, and even talking to outlets like this one.

Hear it here:

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