* So would this be "pop" Topps?

March 10, 2009

The Topps company recently announced a new high-tech collectible: 3D Live baseball cards. The idea is you hold them in front of your webcam (because absolutely every collector has a webcam these days) and it renders the card as an avatar on the screen. You can rotate the card to see it from all angles, likea hologram, I suppose. (“Help me, Obi-Wan. You’re my last hope!”)

Somewhere in the recesses of my memory there was an insert by Topps many years ago that converted into a 3-D figure, but I can’t find mention of it online. It was a very low-tech invention, a piece of cardboard that just popped up into a free-standing little statue. I’ll see if I have any in my footlocker in the attic.

There was also a collection of ugly little Pokeman-looking cardboard cutouts for the Colorado Rockies players’ a couple of years back. Can’t find them on-line either. I think they were available via the Rocky Mountain News website.  I’ll post a picture of that too, when I get unpacked from painting.

Does everything have to be high-tech these days? Is that the only way to make a product relevant to today’s kids? It reminds me of the parents who by a fancy toy for their kid at Christmastime, only to have their young ‘un prefer to play with the box it came it.

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