From the Advertising Age website, this item about new features from ESPN.com that will no doubt extend the time sports fans stay on the site to 26 hours a day.
Beginning in summer 2009, the Walt Disney Co. sports-entertainment network will offer three new iTV products, tentatively titled ESPN My Vote, ESPN In Game Extra and My Bottom Line. Specific cable-distribution partners have yet to be determined, but ESPN My Vote and ESPN In Game Extra will each employ EBIF middleware technology, already available in millions of set-top boxes nationwide, while My Bottom Line will use Tru2way technology, the cross-cable software that powers cable operators’ interactive programming guides, games and other programs.
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