* And fantasy players rejoice…

December 23, 2008

From the Advertising Age website, this item about new features from ESPN.com that will no doubt extend the time sports fans stay on the site to 26 hours a day.

Beginning in summer 2009, the Walt Disney Co. sports-entertainment network will offer three new iTV products, tentatively titled ESPN My Vote, ESPN In Game Extra and My Bottom Line. Specific cable-distribution partners have yet to be determined, but ESPN My Vote and ESPN In Game Extra will each employ EBIF middleware technology, already available in millions of set-top boxes nationwide, while My Bottom Line will use Tru2way technology, the cross-cable software that powers cable operators’ interactive programming guides, games and other programs.

The whole story is here.

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