according to Michael Weinreb on ESPN.com’s Page 2 is Veeck: As In Wreck, the autobio of the game’s most maverick front office man (What, you thought the McCain/Palin campaign invented the word?)
If there was ever a guy who didn’t take life too seriously, it was Bill Veeck, who made even the St. Louis Browns semi-enoyable (midget pinch-hitters, fans with cue-cards as managers, etc.). He was also a pioneer, signing Larry Doby, the first African American in the American League, to play for the Cleveland Indians in 1948. Veeck doesn’t get nearly the credit he deserves.
“We will not see his kind again.”
The Amazon Report on (and by) Bill Veeck:
Veeck–As In Wreck: The Autobiography of Bill Veeck
Peter Schilling presents a fictional Veeck in his new The End of Baseball: A Novel
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