* Announcement: ESPN Books to partner with Ballantine

June 5, 2008

The publishing company, not the beer manufacturer. Wait, do they even make Ballantine anymore? I’m showing my age.

Anyway, according to an item in the Publisher’s Weekly Web site, this will result in “10 to 12 titles annually, ranging from celebrity sports books to nonfiction and reference.”

“ESPN Books has gone through a number of expansions, and publishing partners, over the years. The book division of the goliath sports brand launched in 1997 at Hyperion….”

“The move to Ballantine, [Sandy] Deshong [senior director of publishing at ESPN Books], said, speaks to the fact that the division ‘wanted a relationship where we could centralize everything under one umbrella.’ That Ballantine is ‘very good at what they do not just in general publishing but also in sports publishing’ sweeted the deal, Deshong said. And, although all titles ESPN and Ballantine co-publish will be jointly agreed upon, Deshong said ESPN still has the ability to do their own books with Random House acting as the distributor. In addition, some titles previously published by ESPN will be distributed by Random.

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