Welcome to the party, Wall Street Journal

February 5, 2008

It’s taken more than 100 years, but according to this article in the Jan. 29 New York Times, the Wall Street Journal will finally sully its reputation by incorporating sports coverage within its august pages.

Mr. Murdoch says he wants The Journal to expand nonbusiness coverage, especially in areas like politics, government and entertainment, while also making it more inviting and easier to read. Adding sports reporting would seem to fit into that strategy….

People at the paper who have been briefed on the plan say it is very likely that a sports page, possibly tucked into Personal Journal, will be created in the next few months. But they cautioned that it was not yet clear how often the page would appear or what kinds of articles it would contain. (emphasis added)

Covering sports events that last late into the ight would be logistically difficult for The Journal, which goes to press unusually early for a major newspaper. Mr. Murdoch said at a recent meeting of bureau chiefs and editors that he wanted to find a way to allow later deadlines.

 

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