Terry McDonell, SI editor profile

<p>The March 26 issue of <em>Sports Business Journal</em> features a <a href=”http://sportsbusinessjournal.com/index.cfm?fuseaction=article.main&amp;articleId=54786″>profile of Terry McDonell</a>, editor of Sports Illustrated Group.</p>

<p>McDonell says his best decision was joining the SI family:<a onclick=”window.open(this.href, ‘_blank’, ‘width=300,height=391,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0’); return false” href=”http://baseballbookshelf.mlblogs.com/.shared/image.html?/photos/uncategorized/indians0vj.jpg”><img title=”Indians0vj” height=”130″ alt=”Indians0vj” src=”http://baseballbookshelf.mlblogs.com/my_weblog/images/indians0vj.jpg” width=”100″ border=”0″ style=”FLOAT: right; MARGIN: 0px 0px 5px 5px” /></a> </p><blockquote dir=”ltr” style=”MARGIN-RIGHT: 0px”><p dir=”ltr” style=”MARGIN-RIGHT: 0px”>I was not a sports guy. I was a magazine editor, and when I started talking to [Time Inc. editor-in-chief] John Huey, it was not clear that he was talking about Sports Illustrated. As we got to know each other and he learned a bit about my background, it came to him that it might be interesting to have me come to <em>Sports Illustrated</em>.</p></blockquote><p>On the dangers of the medium becoming the message, of highlights and fluff taking over the story:</p><blockquote dir=”ltr” style=”MARGIN-RIGHT: 0px”><p>I think packaging is a good thing if it simplifies and if it’s got some irony in it. Packaging can have its own voice. It’s a lot better than reading sentence after sentence that tells you what people’s batting averages are. It’s much easier to read a chart. And that goes for everything from, you know, the best sports bars east of the Mississippi to the play list of the swimsuit models. But that will never replace, you know, Frank Deford on Bill Russell.</p></blockquote>